About
I’m Udi Assouline, a Senior Product and UX Designer specializing in complex B2B, enterprise, and data-driven platforms.
For over a decade, I’ve been designing products in fintech, ad tech, analytics, and AI-powered systems – from trading platforms and operational dashboards to configuration-heavy tools and decision-support interfaces. My focus is always the same: turning complex workflows, dense data, and technical capabilities into clear, usable, and scalable experiences.
I’ve led end-to-end product design across web and mobile, owning everything from discovery and research to wireframes, prototypes, high-fidelity UI, and design systems. My work includes enterprise SaaS platforms, real-time analytics tools, campaign management systems, and AI-driven retail and monitoring products.
What I Do
I work at the intersection of product strategy, user experience, and execution.
My core strengths include:
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Designing complex B2B SaaS and enterprise systems
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Building data-heavy dashboards and multi-step workflows
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Translating technical and AI-driven capabilities into intuitive interfaces
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Creating scalable design systems in Figma
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Leading discovery, user research, and usability testing
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Collaborating closely with Product and Engineering teams
I’m hands-on, detail-oriented, and focused on building products that work in real operational environments.
How I Work
I believe good product design is built on clarity, context, and close collaboration.
I work directly with stakeholders, engineers, and users to understand real constraints and real needs. I test assumptions early, iterate quickly, and balance user value, business goals, and technical feasibility.
My process is structured but flexible:
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Understand the problem deeply
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Map workflows and constraints
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Prototype early and test often
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Design for scale and maintainability
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Ship, measure, improve
This approach has helped teams reduce friction, improve adoption, and accelerate delivery across multiple platforms.
Experience
Over the years, I’ve worked with startups, enterprise teams, and global clients in fintech, ad tech, analytics, and e-commerce. My experience includes leading UX/UI for:
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Trading and financial platforms
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Ad operations and campaign management systems
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AI-powered analytics products
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Monitoring and alerting platforms
- Native mobile apps
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Internal operational tools
I’ve also built and maintained shared design systems and mentored designers in cross-functional teams.
About The Studio:
Udisign Studio is where I conceive and present digital experiences — from user interfaces and web layouts to broader visual concepts. It’s a creative space for projects that require clarity, strategic thinking, and strong design sense.
T: +972 77 203 7869
M: +972 523 282 047
E: udilin@gmail.com
Thanks for visiting!