UdiAssouline
I’m Udi Assouline, a Senior Product Designer specializing in data-heavy platforms, operational tools, and enterprise workflows. I structure complexity so it stays usable, scalable, and reliable, without oversimplifying it.
I have 8+ years in product design across ad-tech, retail tech, and fintech, at Primis, Trax, and Opteck. I was the sole product designer at Primis and Opteck, and at Primis I also mentored the front-end developers.
I work where product, UX, and engineering meet: systems with many variables, real-time decisions, and no room for ambiguity. I design the dashboards, configuration layers, and control interfaces that run real operations.